The 2012 the ATBI leadership speaker at ABA’s Annual Convention will be military and humanitarian leader Eric Greitens, the organization announced. Greitens will address convention attendees in a program entitled, “Leading Inspired Teams Through Challenging Times” at the ATBI Breakfast on April 16 in Scottsdale, Ariz.
“ABA is tremendously excited for this year’s ATBI leadership speaker,” said ABA President & CEO Robb MacKie. “Eric has an incredible story to share and a record of accomplishment that belies his years. He has led teams through the hardest military training in the world, created hope in some of the world’s most dire circumstances, and inspired wounded veterans to serve again in their local communities and as ambassadors around the world.”
As a Navy SEAL, Rhodes Scholar, and award-winning humanitarian leader, Greitens is well-known for his leadership in the world’s toughest environments. His remarks to ABA attendees will focus on enduring and embracing challenging times, and how leaders can inspire their teams to embrace challenge, create hope, and thrive.
Greitens’ service included four deployments in Iraq, Afghanistan, Africa, and Southeast Asia. He has served as the commander of a joint special operations task unit, commander of a Mark V Special Operations Craft Detachment, and as commander of an al Qaeda targeting cell. Greitens remains well-decorated in both the military and civilian world, and today is a best-selling author, athlete, and founder of “The Mission Continues,” a national nonprofit organization that challenges post-9/11 veterans to rebuild a sense of purpose through community service.
“Eric’s inspiring insight lends itself to the business world as well. For attendees bringing their teenage and young adult children, Eric’s remarks should not be missed. For the next generation of leaders of our country and industry, Eric’s message on serving a purposeful life in the service of something larger than ourselves will be very powerful,” continued MacKie.
The 2012 ABA Convention, April 14-18, at the Scottsdale Fairmont Princess, is the premier industry event of the year. The theme, “Baking Industry United,” celebrates each individual’s integral role in the industry. The convention will unite hundreds of baking industry leaders for networking, idea exchange, and business sessions. Registration is open to both members and prospective members.