FOR IMMEDIATE RELEASE
Contact: Robb MacKie, President & CEO
January 24, 2011
Ph: (202) 789-0300
WASHINGTON, D.C. ─ The American Bakers Association is extremely pleased to roll out the speaker lineup for its 2012 Annual Convention in Scottsdale, Ariz. Kicking off the business sessions on April 16, Todd Hale, senior vice president for consumer & shopper insights, the Nielsen Company, will present findings of brand-new consumer research in the bakery category.
Mr. Hale will offer broad-based insights into consumer behavior, and outline a path of sustainability and growth for
baking businesses. Following the release of the data, Mr. Hale will join a panel of retail experts to discuss and explore what the findings mean for the baking industry. “ABA is very excited to offer this incredibly timely analysis for our convention attendees,” said ABA President & CEO Robb MacKie. “Many bakers, like their counterparts in the larger food industry, have struggled to anticipate unpredictable consumer behavior. The research offered by Nielsen will give attendees clear and direct guidance to stay in-touch with consumers and on top of trends.”
The session will identify areas for innovation in the bakery aisle, review three years of sales trends in the category across different retail platforms, and share suggestions of how bakers and retailers can work together to take advantage of evolving demographics and trends. “This presentation will set the stage for our retailer panel,” MacKie continued. “Our panel is shaping up to feature some very dynamic executives from leading-edge companies in a different format—ABA is looking forward to officially announcing them in the weeks to come.”
Mr. Hale is a sought-after industry observer, where he advises companies to facilitate brand, category and retail sales
growth. Mr. Hale brings to the table more than 33 years of experience in the consumer research industry, including 27
years with The Nielsen Company. The 2012 ABA Convention, April 14-18, at the Scottsdale Fairmont Princess, promises to once again be the premier industry event of the year. The theme of “Baking Industry United” celebrates each individual’s integral role in the industry. The convention will bring together hundreds of leaders from America’s baking businesses and their suppliers for networking, idea exchange, and working sessions. Registration is ongoing and open to both members and prospective members.