On March 5, FTC Chairman Jon Leibowitz told the House Subcommittee on Financial Services that it was time to move on from the Interagency Working Group’s (IWG) proposal to restrict food advertising to children aged 2-17. Chairman Leibowitz said that while childhood obesity and food marketing are important, the IWG proposal was not at the top of FTC’s priorities.
ABA was part of a broad coalition that aggressively fought this misguided proposal, which was inconsistent with many federal nutrition programs and guidelines. In fact, the proposal eliminates the ability to promote/advertise very basic and important grain food staples in children’s diets including: nutritious, fiber rich whole wheat breads, whole grain cereals, and enriched grain products. Additionally, ABA testified at the public forum before FTC, USDA, FDA and CDC opposing the proposal last May.