WASHINGTON, D.C. ─ Renowned business author and philosopher Tom Morris will headline the ATBI Breakfast during the 2013 ABA Convention in Aventura, Fla. Morris, known as one of the most active public philosophers in the world, is recognized for his ability to bring the wisdom of the past into the challenges of the present. Morris will take a fresh look at business icon Steve Jobs, and draw on the principles that catapulted Jobs’ success, to offer guidance on how leaders can create environments to spur innovation.
“Tom Morris recently completed an analysis of the conditions Steve Jobs created that led to unprecedented innovation and new product development at Apple,” said ABA President and CEO Robb MacKie. “Tom will share his insights from his study to enlighten, energize and entertain the ABA Convention attendees. With process and product innovation critical components to success, Tom’s presentation is especially timely.”
Tom Morris is the author of twenty published books. His twelfth book, True Success: A New Philosophy of Excellence, launched him into a new adventure as a public philosopher and advisor to the corporate world. His audiences have included organizations such as Toyota, General Motors, Ford Motor Company, Merrill Lynch, Verizon, IBM, Coca Cola, The US Air Force, Target Stores, NBC Sports, Business Week magazine, Bayer, Deloitte and Touche, Goldman Sachs and many others. He is also the author of the highly acclaimed and best-selling leadership classic If Aristotle Ran General Motors as well as Philosophy for Dummies. Morris’ newest best-selling book about life and business is entitled, If Harry Potter Ran General Electric: Leadership Wisdom from the World of Wizards. His work has been featured, noticed, commented on or covered by such diverse news outlets and media as CNN, NBC, CNBC, NPR’s Morning Edition, NPR’s Talk of the Nation, The New York Times, USA Today, Newsweek, The Washington Post and others.
A native of Durham, North Carolina, Morris was a Morehead Scholar at the University of North Carolina, Chapel Hill and holds a Ph.D. in philosophy and religious studies from Yale University. He served for fifteen years as a professor of philosophy at the University of Notre Dame. Morris is now chairman of the Morris Institute for Human Values.
The 2013 ABA Convention is the premier industry event of the year. This year’s theme of “Staying Ahead of the Curve When You Don’t Know What’s Around the Bend” is a nod to the constantly changing trends, shifting consumer tastes, new technology, government regulations and the almost impossible task of staying current and competitive in today’s marketplace. The ABA Convention brings together the top leaders from America’s baking businesses and their suppliers for networking, idea exchange, and working sessions. For registration information, click here!