The high caliber business program attracted a strong turnout of industry leaders, including a record-number of new attendees at this year's ABA Convention. The ABA Convention again lived up to its billing as the premier annual gathering of the baking industry. More than 250 of the top industry leaders gathered to hear from consumer experts and receive insight into consumer behavior, learn about the latest food and buying trends, address today’s business challenges, and set ABA’s policy priorities, and more importantly, see and hear from other colleagues in the industry.
The core business program delivered a deep dive into the baking category with a two-panel presentation designed to provide sharp insight into consumers’ attitudes and especially their behaviors in the marketplace. The full presentation, “Uncharted Territory: preparing the Baking Industry for an Unprecedented Future,” moderated by Supermarket News Editor David Orgel, featured one panel of “influencers” that presented a SWOT analysis on current buying, retail and consumer trends with in the baking category. They offered strategies the baking industry needs to employ to help grow the baking category. The second panel consisted of “Customers” who provided feedback and observations of the SWOT analysis and offered insights on how the baking industry can partner with its customers to take better advantage of opportunities for growth.