“Generation Y is looking for reasons to connect with brands,” said Chris Steinhorst, discussing how baking industry leaders can connect with a growing and extremely influential segment of the market.
“Adopt the mantra ‘as unique as you are’ when thinking about how to connect with Gen Y,” continued Steinhorst. “Throughout their entire lives, Gen Y has been told time and again how unique and special they are. They are not going to buy a product, or buy in to a brand, that does not sell them on their uniqueness.”
“Remember to try and humanize your brand experience,” added Steinhorst. “Gen Y may not be loyal to brands just yet, but they are extremely loyal to people. Tie your brands to real people living lives as unique as their own and you’ll build brand loyalty.”