ABA is kicking off its year-long efforts to share “The Power of Baking” with the industry, policymakers and key influencers. Driven by economic, consumer and nutrition research, ABA will be highlighting the Power Facts about one of America’s most powerful industries.
ABA plans to tell the story of baking’s strength as an industry by emphasizing four key message points or Power Facts over the next year and in particular, at the 2015 ABA Convention taking place March 29 – April 1, 2015, at the Ritz Grande Lakes, Orlando, Fla.
Power Fact No. 1: #1 RETAIL DRIVER
Bread and baked goods drive more trips to the store than any other category.
Power Fact No. 2: >90% HOUSEHOLD CONSUMPTION
The percentage of households that buy fresh bread and rolls, crackers and cookies is greater than 90 percent for each of these segments.
Power Fact No. 3: $102B IMPACT
The baking industry’s direct economic impact on the U.S. economy is $102 Billion supplying over 706K jobs, generating $38.5 Billion in taxes and $31.5 Billion in wages.
Power Fact No. 4: GROWTH CATEGORY
Almost all segments across the baked goods category are experiencing growth in both dollar and unit sales. In today’s economy, that’s something to brag about.
More of this powerful story will unfold at the convention where sound messages about the industry will be revealed along with a number of compelling keynote speakers. The speaker program will focus on how to harness the power of leadership to become successful in business and in life.
ABA officially kicked off its Power of Baking theme with an energy bar promotional mailing announcing that registration is now open. It also served as members’ first introduction to the Power Facts. Members can expect to see more Power of Baking messaging across all ABA platforms and communication mediums over the next year.
Registration for the 2015 ABA Convention is now open and can be found at: www.americanbakers.org/2015ABAConvention. Details and more information about speakers and the convention program will be unveiled over the weeks to come.