Shick USA Unveils New Corporate Brand, Shick Solutions
Shick USA, a Kansas City ingredient automation company, unveiled a new brand identity and name, Shick Solutions, at the iba 2015 trade show in Munich, Germany this past September.
The unveiling included a new corporate logo, color palette and business/marketing materials. The company also launched a newly branded website, which will continue to evolve in 2016 with new content, along with revisions to marketing materials, company documents and product branding.
“Our new brand name, Shick Solutions, encompasses our overall vision of providing process solutions that represent the best value in the marketplace,” said President Tim Cook. “The new brand identity is a reenergized outward expression of the Shick spirit and passion for the industry and our customers, elements that have existed since we began business in 1956.”
The new brand brings clarity and consistency to the company’s communication and reflects Shick’s focus on the following:
- Providing industry-leading solutions that produce long-term operational success
- A personable, collaborative approach to business in building trusted relationships
- The belief in consistency and cohesiveness
- A commitment to continuous improvement
About Shick Solutions
Shick Solutions, headquartered in Kansas City, Mo., is a complete ingredient automation solution provider. We design, manufacture, install and service ingredient automation systems for customers worldwide. For more information, visit www.shicksolutions.com.