2016 has brought exciting changes for ABA and specifically for its Operation Team! Member Programs and Communications Assistant Arpine Baghdasarian has been promoted to lead the digital marketing for ABA as the new Digital Marketing and Communications Manager, and Operations Assistant Lauren Prough will now manage membership and meetings, as well as continue to be at the forefront for ABA operations.
“I am very excited to take on this new role at ABA,” said Arpine. “Digital marketing is the primary communication engine for associations and I am looking forward to exploring all the possibilities that today’s technology has to offer. My goal is to implement the best communication strategies to provide optimal value for ABA members.”
“I am looking forward to working with Director of Meetings and Education Matt Grogg on ABA meetings and the increased interactions with ABA members in my new role,” said Lauren.
20-year ABA veteran Kelly Kotche, Membership and Marketing Director, is excited to have the additional resources in communication. “I am excited to work with someone with the skills and knowledge Arpine brings to the table. Over the past year, she has brought new ideas and enthusiasm to our communications strategies, I can’t wait to see what 2016 will bring!”