Bread, rolls and biscuits are constantly being villainized by carb-cutters, paleo diehards and grain-free gurus. But millions across the country love their loaves, and now they have a new rallying cry: “I Love Bread.” Today, an original, custom-animated song entitled “I Love Bread” was released on YouTube. Devoted dough lovers are encouraged to share across social channels.
The earworm-worthy song was written by Emmy-nominated musician Parry Gripp, and the video stars colorful cartoon foods declaring their love of grains. Inspired by Oprah’s public proclamation earlier this year, the comedic lyrics feature everyone’s favorite breadbasket goodies.
“I have made tracks about popular food items for years — highlighting everything from tacos to dipping sauce to hot dogs,” said Parry Gripp. “When approached about making a song all about bread, I jumped at the chance to showcase one of my favorite foods.”
The “I Love Bread” video is a joint effort between the Grain Foods Foundation (GFF) and Bakery Equipment Manufacturers and Allieds (BEMA). This initiative was created to support the entire bread and grain industry — giving a boost to many of America’s beloved products.
“We’re thrilled to partner with GFF on this project to support bakers and the industry in a unique and compelling way,” said Terry Bartsch, BEMA’s current chairman. “‘I Love Bread’ enables us to provide a simple, fun message for the entire bread industry.”
Click here for a media toolkit on how to spread the word!
About Grain Foods Foundation:
Formed in 2004, Grain Foods Foundation (GFF) is a group of thought leaders and advocates for all grain foods and believes everybody needs grain food to enjoy a happy and healthy life. Committed to nutrition-education programming that is firmly rooted in sound science, GFF is a strong advocate for our members, and a resource for consumers and journalists who want to learn more about the role of grains in a well-balanced eating pattern. GFF offers research-based information and resources to members, partners, influencers, policymakers and consumers through a comprehensive communications campaign, conferences, webinars, research tools, social media and more. GFF is committed to bringing facts and common sense to the consumer. For more information, visit GrainFoodsFoundation.org.
About Bakery Equipment Manufacturers and Allieds:
Bakery Equipment Manufacturers and Allieds (BEMA) is an international trade association representing leading bakery- and food-equipment manufacturers and suppliers, whose combined efforts in research and development have driven the continuous improvement of the baking and food industries.
BEMA seeks to be the premier provider of interactions, innovation and information for our members and the grain-based foods industry.