The Morning Business Session during the American Bakers Association (ABA) 2017 Convention promises to leave attendees with key insights on new opportunities to drive growth in their companies.
On March 27, Jean-Michel Fally of Deloitte Consulting and Win Weber of Winston Weber & Associates will reveal the core elements of the shopper-centric retailing business in their Morning Business Session discussion “Jump Starting Bakery Sales: Evolving from Category Management to New Shopper-Centric Retailing.” These two renowned experts will identify what bakers need to know to position themselves to take advantage of the evolution away from the category management model. They will review the key components of shopper-centric retailing; the advanced shopper solutions planning process; retailer operational changes and the implications for bakers as a key retail supplier. This coming evolution will be a key factor in driving industry growth in the future.
“Every year, our mission is to give ABA members a convention program that will not only inspire them, but also challenge them,” said ABA President and CEO Robb MacKie. “I think this year’s speaker lineup will give attendees many takeaways to contemplate back at their companies.”
Weber is Chairman and CEO of Winston Weber & Associates (WWA), a management consulting firm that provides a wide range of consulting services to manufacturers and retailers in the consumer products industry. He is recognized as one of the original architects of category management and for introducing retailer/supplier partnering to the United States, Mexico, Australia and Asia. Today, he is also known as the leading expert in the evolution from category management to shopper-centric retailing. He has authored numerous articles on partnering, category management, shopper marketing and related subjects and continues to be a guest speaker on these topics for numerous industry associations and corporate gatherings.
Fally is a Principal with Deloitte Consulting, a management consulting firm that provides a wide range of consulting services to manufacturers and retailers in the consumer products industry. He leads Deloitte’s U.S. Food Retailing Strategy and Operations practice. Fally has over 18 years of experience with expertise in retail process change, merchandising, supply chains, sustainability, and supplier collaboration. His retail and wholesale experience focuses on food and discount formats: supermarkets, supercenters, wholesale clubs and convenience stores. He frequently speaks at other food business associations and leading universities on the topics of customer experience, retailer supplier collaboration, and retail ecosystems.