On behalf of the entire ABA Board of Directors and professional staff, we are eager to welcome the baking industry to Boca Raton, Florida in a few days. We are thrilled at the number of industry leaders that will be coming together for the industry’s most prestigious annual event — the ABA Convention.
The Morning Business Session will kick off with an energetic panel, “Disruption – Business as Unusual.” Cyrille Filott, Global Strategist for Consumer Foods at RaboResearch Food & Agribusiness, will moderate a panel discussion on the variety of disruptions the baking business is encountering, including fast and vast changes in commerce, consumer preferences and the supply chain.
The panelists joining him on the stage will be Jean-Manuel Leveque, CEO of Delifrance; Danielle Gould, Founder and CEO of Food+Tech Connect; Aline Clavellina, Vice President of New Businesses and Global Brand Head of Health & Wellness for Grupo Bimbo; and Ashleigh Michaels, Corporate Executive R&D Chef for RaceTrac Petroleum, Inc. They will explore the changes the baking industry is seeing with the consumer, consumer preferences and the channels used to connect with the consumer.
This will be one of the most provocative panel discussions ABA has hosted for the industry. We have asked the panel to leave no Convention wisdom unchallenged as well as to provide bakers with thought provoking ideas to explore emerging growth channels.
The Convention will deliver powerful takeaways on topics key to this industry: leadership and crisis management; consumer, industry and media trends; the switch to shopper-centric retailing, and developing brand loyalty and managing multiple generations in the marketplace and the workforce.
We have a terrific lineup of speakers from General John Allen (USMC-Retired), former WH Press Secretary & Fox News Channel’s The Five host Dana Perino, Generational Kinetics CEO Jason Dorsey, and retail format experts Win Weber & Jean-Michel Fally. With all the disruption occurring with baking industry customers, learning from Mr. Weber and Mr. Fally where retailers are going and how bakers can position themselves to be an asset will be invaluable information.
This year’s Convention also marks a historic event — the merger of two powerful voices for the baking industry: ABA and Biscuit & the Cracker Manufacturers Association. After a close analysis of both associations’ strengths and feedback from the organizations’ leaders, it is clear there are tremendous synergies. Combining the two organizations will return higher levels of service and significant added value for each’s respective memberships as a new organization. ABA will vote on the merger, but the ABA leadership believes that together we will grow stronger as an industry.