ABA is pleased to announce that is has promoted Marketing & Communications Coordinator Amy-Gabrielle Bartolac to Marketing & Communications Manager. The primary facilitator and editor of all ABA digital communications, Amy-Gabrielle has done exceptional work in the area of ABA’s messaging and information dissemination, as well as establishing a relationship with an excellent SEO service provider, which is new to the ABA. She came on board a little over a year ago and met the increased demands of ABA’s communication efforts in the busy season of the ABA B&CMA merger. She has also done excellent work propagating ABA’s social media outreach and usage using measurement tools and additional channels.
“I am personally excited to see what else Amy-Gabrielle will add to ABA’s communications arsenal to continue to grow our outreach to ABA members and the industry as a whole,” said ABA President & CEO Robb MacKie. The merger of ABA and B&CMA presented many opportunities for expanding Amy-Gabrielle’s role at ABA and she has excelled in keeping messaging compelling, fresh, innovative to expand our reach to ABA’s membership as well as the incoming B&CMA members.”
“I’m also very excited about the increased membership engagement on our social media channels as well. Her insight and keen knowledge of the fundamental principles of how social media works integrating analytics, algorithms and patterns has raised ABA’s social media profile to a whole new level. I’m excited to see what else Amy-Gabrielle will bring to the table in this area for ABA and the members,” MacKie added.