The Voice of the Baking Industry Since 1897


Homepage – Power of Baking and ROI Video

Can you feel the “Power of Baking”? 

The baking industry has a great story to tell – over the course of 2105-2106, ABA will be sharing “The Power of Baking” with the industry, policymakers and key influencers over the course of the year by emphasizing “Power Facts” that are based on economic, consumer and nutrition research and data.

Power Fact No. 1: #1 RETAIL DRIVER
Bread and baked goods drive more trips to the store than any other category.

Power Fact No. 2: >90% HOUSEHOLD CONSUMPTION
The percentage of households that buy fresh bread and rolls, crackers and cookies is greater than 90 percent for each of these segments.

Power Fact No. 3: $102B IMPACT
The baking industry’s direct economic impact on the U.S. economy is $102 Billion supplying over 706K jobs, generating $38.5 Billion in taxes and $31.5 Billion in wages.

Power Fact No. 4: GROWTH CATEGORY
Almost all segments across the baked goods category are experiencing growth in both dollar and unit sales. In today’s economy, that’s something to brag about.

No matter how you slice it, America loves our products!  ABA works to mitigate costly and time-consuming policy burdens so that bakers can focus on what they do best – making delicious and wholesome products for America’s families! Watch highlights of ABA’s mission as well as its achievements on behalf of the baking industry over the past year.