Power Fact No. 1: #1 RETAIL DRIVER
Bread and baked goods drive more trips to the store than any other category.
Power Fact No. 2: >90% HOUSEHOLD CONSUMPTION
The percentage of households that buy fresh bread and rolls, crackers and cookies is greater than 90 percent for each of these segments.
Power Fact No. 3: $102B IMPACT
The baking industry’s direct economic impact on the U.S. economy is $102 Billion supplying over 706K jobs, generating $38.5 Billion in taxes and $31.5 Billion in wages.
Power Fact No. 4: GROWTH CATEGORY
Almost all segments across the baked goods category are experiencing growth in both dollar and unit sales. In today’s economy, that’s something to brag about.