The American Bakers Association (ABA) unveiled the first phase of the organization’s new strategic plan during the All Membership Meeting at the 2018 ABA Convention. The plan, presented by some of the ABA Board Task Force Members who led the strategic planning effort, is intended to ensure that ABA is aligned with the baking industry to support its continued growth and success.
After a year in the development stages, the ABA Strategic Plan is founded upon in-depth research and interviews of the baking industry and the guidance of a task force of the industry’s leaders. The result was a list of clearly defined outcomes that the industry wanted ABA to address:
- Industry growth and promotion to protect it from government overreach
- Advancement of careers to improve worker retention
- Attraction of skilled talent to contribute to industry growth
The strategic objective of the new plan emphasizes ABA’s determination to highlight the far-reaching, positive impact the baking industry has in the United States – from the national economy to the individual household: “The Baking Industry is recognized as essential to healthy families and a healthy economy.” Outlining ABA’s efforts to achieve this objective are the plan’s strategic initiatives of collaborative advocacy for the baking industry and to promote and grow the baking industry. The final ABA strategic plan will deliver an enhanced partner and voice for the baking industry.
“This plan is a product of the ABA membership. We could not have done this without the candid feedback and guidance of our member leaders,” said ABA Immediate Past Chair Fred Penny.
“Thanks to the strong plan the members have created, ABA will be better aligned with the business success of the baking industry,” said ABA President and CEO Robb MacKie. “ABA is the voice for the industry and that voice will now be even more effective.”