Note: After an exhaustive process of due diligence conversations and staff preparation efforts, ABA has come to a difficult decision to cancel the 2020 ABA Annual Convention in Scottsdale, AZ. Learn more here.
ABA Convention 2020 will feature speakers and sessions that will push the baking industry to the beyond. At the ATBI Leadership Breakfast, legendary business leader, Sarah Robb O’Hagan will present Change the Game by Playing Your Own: How to Build an Unbeatable Company.
When Sarah Robb O’Hagan became the president of Gatorade, she inherited what the media called a “flaming mess.” Profits and market share were down, and the press was even worse. Instead of fighting the competition for existing market share, Sarah decided to change the game—to re-frame the entire category in order to play to Gatorade’s specific strengths. Taking this approach she successfully turned around the core business and created new runways for growth through new product lines.
With this talk, Sarah explains how the business environment has changed—with barriers to entry being lower than ever—and how businesses must adapt in order to play at the edge of their potential. She explains why changing the game means playing by your own rules, why it’s so important to lean into your organizations unique history and capabilities, and how despite seeming counter-intuitive, ignoring the competition and conventional wisdom actually breeds success.
Don’t miss this session at ABA Convention at the ATBI Leadership Breakfast on Monday, April 20, 2020 in Scottsdale AZ.
Legendary Business Leader, CEO of EXOS, Former CEO of Flywheel Sports, Former Global President of Gatorade, Former Marketing Director at Nike, Founder & Author of Extreme You: Step Up, Stand Out, Kick Ass, Repeat