For those new to the baking industry or new to ABA, Convention is the must-attend ABA Member event for company executives and leaders. Four jam-packed days of meetings, sessions, and networking events that will give attendees a greater understanding of the current and future landscape of the baking industry. While there are many reasons to attend 2020 Convention, first-time attendees have three special incentives:
First time attendees receive a discount on registration. The lower rate, about half-price, makes it extra accessible for those who have never attended Convention. It’s ABA’s way of saying “we know you will benefit from coming to Convention, but here’s an extra reason to register.”
2-Special programming for first timers
The New Attendee Reception is the perfect place to meet fellow new attendees, network, and learn how to maximize time in Scottsdale. ABA’s Board of Directors, ABA Staff, and ATBI Ambassadors will be on hand to help new attendees navigate Convention. The New Attendees Reception takes place right before the Miller’s Welcome Reception so attendees can walk over with their new connections.
3-New connections and important information
Through informative education sessions, first-timers – and all attendees -will come away with new insights to stay ahead of evolving technologies and consumer trends.
- Mastering the Omnichannel Experience: Led by strategic leader Neil Stern, attendees will learn how bakers can position their products to drive growth in the physical and digital retail spaces. – Morning Business Session
- Communities with a shared food philosophy – food tribes – are more common than ever. The 2018 Food & Health Survey by the International Food Information Council Foundation found that one-third of consumers follow a specific eating pattern. How do baked goods meet the needs of these food tribes? – Morning Business Session
- A massive interconnection of technologies, an explosion of data, time to market drivers, and human interpretation could cause security chaos. The solution to this chaos is not to employ more humans toiling for security. The future of security is a dramatic shift to autonomy, scale, and speed. At the Afternoon Business Session, find out some controversial stances and hard realities to uncover a strategy for securing the future of technology.