The American Bakers Association’s President and CEO Robb MacKie has been a leader in the baking industry and a part of ABA for more than 20 years. How did he get here, does he consider this industry his ‘home’, and what has he learned along the way? Robb tells us about his first-hand experiences getting to know the people and the companies who dedicate themselves to feeding America’s – and the world’s – families.
Through Robb’s role at ABA, he meets members, visits baking facilities, and advocates on behalf of the industry. From this vantage point, he shares his unique perspective on where he sees the most innovation and areas in which companies and the industry can improve.
He also answers the toughest question of all. Listen in to find out what we mean.