Date:January 28, 2012

1948 ABA Ad


Buy wisely, eat sensibly, use every crumb of precious bakery foods and . . .

You’ll be double lucky!

LUCKY once because delicious bakery foods are mighty good for you, as well as good to look at, good to eat.
(Made with flour, milk, eggs, sugar, shortening, and other nourishing ingredients, they supply many essential food elements themselves.  And  combine wonderfully well with other foods).

LUCKY twice because enriched bread – the bakery food you eat most of – is the best food you can buy!
(Penny for penny, no other food you eat with every meal gives you as much protein plus food energy plus thiamine plus iron.)