American Bakers Association Launches “Baking Feeds America” Campaign, Celebrating the Industry’s Vital Role in Nourishing the Nation

Washington D.C. – The American Bakers Association (ABA) – the largest trade association 
for the commercial baking industry in the United States – announced today the launch of 
its new campaign, “Baking Feeds America.” The campaign celebrates the longstanding 
and integral role of baked goods in American life with an engaging exploration of how these 
essential foods contribute to balanced diets, economic strength, and meaningful 
moments across the country.
From bread and tortillas to cookies, crackers, and cakes, commercial bakers produce
foods that are a foundational part of the American diet and daily life. Through the “Baking 
Feeds America” campaign, ABA will share the powerful story of how commercial bakers 
help feed the nation with a wide variety of baked goods that are essential to meals and 
celebrations across every table.
“Baked goods have been a cherished part of American mealtimes for generations and 
remain an integral part of celebrations and everyday life,” said Eric Dell, ABA President and 
CEO. “Through the ‘Baking Feeds America’ campaign, we are proud to showcase the
industry’s unwavering commitment to feeding the country, strengthening local 
communities, and ensuring consumers continue to have access to the foods they know 
and trust.” 
The baking industry supports nearly 800,000 jobs nationwide and serves as a critical 
economic driver from farm fields, ingredient suppliers, and equipment manufacturers to 
bakeries, grocery stores, and restaurants. Bakers also play an important role in addressing 
food insecurity by producing affordable staple foods relied upon by millions of Americans 
every day. 
By providing a wide range of affordable and nourishing baked foods, the baking industry 
helps meet the diverse needs of consumers while supporting balanced meals in 
communities across America. Grain foods like enriched and whole grain breads provide
essential nutrients for Americans including fiber, folate, iron, magnesium, and B vitamins 
that support balanced diets and overall wellness. 
The campaign will also highlight the industry’s proactive efforts to respond to evolving 
consumer expectations including recent commitments by commercial bakers to 
voluntarily phase out ingredients such as certified FD&C colors, azodicarbonamide (ADA),
and potassium bromate. 
Through “Baking Feeds America,” ABA will highlight the commercial baking industry’s
enduring commitment to feeding the nation, supporting American jobs, and strengthening 
communities from coast to coast. The campaign reinforces the importance of ensuring 
families in every community continue to have access to the baked foods they rely on every 
day – from breakfast tables and school cafeterias to grocery stores and local restaurants. 
Learn more at www.bakingfeedsamerica.org. 
About the American Bakers Association
The American Bakers Association (ABA) is the largest, most established, and diverse trade 
association for the commercial baking industry in the United States. ABA’s community 
includes more than 350 member companies representing over 1,200 commercial baking
facilities and the extensive industry supply chain. 
Since 1897, ABA has served as the voice of the baking industry, offering compelling 
advocacy, insightful thought leadership, and comprehensive research on industry trends. 
ABA members also benefit from extensive business services including premier networking 
events, impactful knowledge sharing, and effective workforce development programs and 
training resources. ABA is committed to enhancing its mission by growing the category and 
promoting the industry as the destination workplace. In 2025, ABA earned the prestigious 
Great Place To Work® Certification, underscoring its commitment to delivering on 
the Higher Level Impact strategic objective by fostering a strong internal culture that drives 
excellence for the commercial baking industry.