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ABA Generational Research: Five Keys to Driving Engagement With Younger Consumers

Here are five strategies for driving engagement with younger consumers, brought to you by the ABA and Center for Generational Kinetics 2019 Report.
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Positioning Value in Bakery: FIPAN Presentation

Robb MacKie, ABA CEO & President, spoke at the FIPAN Congress in Brazil about US and global trends in bakery.
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Effective Policy for Successful Business: From Floor Time to the Bottom Line

The ABA Government Relations team highlighted both state and federal policy priorities for the year at the recent 2019 IBIE in Las Vegas.
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Virtual Reality Bakery Tours at TechCon

At ABA's TechCon, you will be able to step foot into ABA Member bakeries without leaving the conference with Virtual Reality Bakery Tours.
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ABA's NextGenBaker

NextGenBaker Global Leadership Forum shares secrets to success

Global baking industry executives tackle questions about workplace and consumer evolution at ABA's NextGenBaker Global Leadership Forum. Here's what they had to say.
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Next Stop: Bakery Cos. Masada Bakery at TechCon

Tour the Bakery Cos.' Masada Bakery on the final day of Technical Conference. Don't miss out on this opportunity to see where the magic happens.
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ABA Supports the Final Overtime Regulation Rule Issued by the Department of Labor

The Department of Labor issued a final rule regarding the overtime regulation, incorporating concerns expressed by the American Bakers Association.
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Equip Your Front Line Leaders for Success at TechCon

During this interactive session at TechCon, we will explore the ABA Front Line Leadership program, the benefits it brings to your leaders and the impact it can have across your organization.
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Bakers Perspectives on IBIE: Day 3

The third day of IBIE 2019 was truly bigger, bolder, and broader. Baking has never seen such innovation and excitement. Check out the day's highlights.
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